Precision Disc Manufacturing Corp.

All the production work is done and now it’s time to get your DVDs manufactured, but how much consideration have you given to the DVD cases and related print? It’s surprising how little attention gets paid to this important element because if the disc and its contents are to be considered as the ‘steak’ then the packaging definitely needs to be thought of as the ‘sizzle’.

There are a lot of packaging options for your discs – which is a good thing – but weighing all the options can also be a bit overwhelming. The first thing you need to do is to think about how your product is going to be sold or distributed because you’ll need to choose a packaging type that suits the way your product will be delivered to market or the consumer. Packaging requirements for a disc that will be distributed by hand through an organization will likely be a lot different than one which is displayed on a retail shelf. The same can be said for a product that will be shipped by postal mail versus a disc that will be provided as a give-away on a desk or counter.

While packaging primarily protects your DVD from damage, it also has the ability to act as a billboard by promoting the disc contained within. Have a look at what type of DVD Cases your competitors, contemporaries, or the leaders in your industry are using because your product needs to look as good, or better, than theirs.

Historically, the most popular packaging product for movie and video releases is still a black DVD library case – also referred to as an ‘Amaray’ case. Available in standard, ‘slim’ and multi-disc configurations, its all-plastic construction provides good durability for the disc and provides a good amount of space for graphic design.

The demand for low-plastic or no-plastic DVD cases is growing quickly, so as a good global citizen you should also look for environmentally-friendly packaging choices. You may find that there is still a price premium for such products but it shouldn’t be very much – and it’s getting more and more cost-effective all the time. Low-plastic alternatives such as Digipak and no-plastic alternatives such as printed board stock DVD sleeves and DVD jackets are emerging as the stars of this new generation of environmentally conscious packaging.

No matter which type of DVD cases you end up choosing, the graphic design component is very important. The consumer’s first impression about your product is going to come from the first thing he or she sees so, not only is does an amateurish design leave a negative impression not only about your product, but it leaves a negative impression your brand as well. Again, do some research to see what your competitors or industry leaders have done so you can make sure your product is going to be able to compare favorably.

There are a lot of companies that may be able to provide discs for you, but far fewer are able to provide you with well-rounded list of packaging alternatives. To save yourself the time and trouble, choose a full service manufacturing, print and packaging company.