Precision Disc Manufacturing Corp.

Precision Disc Manufacturing Corp., http://www.predisc.com , a leading CD and DVD duplication company, is now reducing their minimum order requirements to 300 units in an effort to reduce any negative impact their products may have on the environment. They have made this revolutionary change to their business philosophy in order to enhance the ‘green’ cause through producing less.

Surrey, British Columbia (IPRWIRE) Monday, April 20th, 2009 – In a bold move for a media manufacturer, Precision Disc Manufacturing Corp. has announced that they are now reducing the size of their minimum orders in an effort to reduce any negative impact their products may have on the environment.

By reducing their minimum order requirements to just 300 units for replicated/packaged goods, this CD and DVD duplication company may be bucking manufacturing norms, but they are getting a nod of approval from their clientele. The way they see it, they are taking responsibility for lowering consumption of materials and, in turn, reducing waste.

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Precision Disc Manufacturing Corp., http://www.predisc.com , is a leading CD manufacturing company with an eye towards providing turn-key solutions for its audio industry client base. The company is now preparing to launch a new service that that will provide music and merchandise fulfillment services.

Surrey, British Columbia (IPRWIRE) Tuesday, April 1st, 2009 – Music industry clients of Precision Disc Manufacturing Corp. just got a boost in their ability to promote music and merchandise to their fans. The company has just announced it is preparing to launch a new fulfillment service that will enable bands to have their digital downloads, packaged CDs and merchandise to be delivered directly into the hands of their eager fans.

“It may sound counter-intuitive for a CD manufacturing company to embrace a type of music distribution that doesn’t include a disc,” explains General Manager Mike Arnold, “but we understand the benefit of providing the right mix of promotional tools to help our clients succeed in their careers.” Arnold continues, “Times have changed and, through technology, musicians aren’t as restricted as they used to be when it comes to delivering their music to the market. So, rather than viewing other means of music delivery as a threat we look at all of the different options as being complimentary to each other – and who better to be the providers of such a service than us?”

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Precision Disc Manufacturing Corp., http://www.predisc.com, has been a leading CD and DVD manufacturing company since its inception in 2001. With a growing focus on more environmentally-friendly disc packaging solutions, the company has enhanced their in-house print and bindery capabilities in order to replace traditional plastic CD cases with a growing number of recyclable and no-plastic packaging materials such as printed CD Sleeves.

Surrey, British Columbia (IPRWIRE) Wednesday, March 18th, 2009 – Society’s growing concern about our eco-systems and the consumption of our natural resources has driven the demand for low-plastic and no-plastic packaging alternatives. This means the writing is on the wall for the traditional plastic CD cases because CD sleeves made from renewable resources have emerged on the scene in a big way.

As derivatives of oil, plastics are being replaced with products made from renewable resources. In the world of CD and DVD manufacturing, the market has found printed paper and board stock packaging solutions to be an excellent combination of quality, versatility, durability, cost-effectiveness and environmental friendliness; and Precision Disc is forging ahead with a variety of no-plastic CD sleeves to fulfill market demands.

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Precision Disc Manufacturing Corp. has been a leading DVD and CD duplication company since its inception in 2001. With a focus on providing turn-key disc manufacturing, print and packaging solutions, the company is enhancing their in-house print and bindery capabilities in order to increase their eco-friendly packaging product offerings, as well as improve price and turn-times to their clientele.

Surrey, British Columbia (IPRWIRE) Mon. Dec. 29th, 2008 — Mike Arnold, General Manager of Precision Disc Manufacturing Corp., a leading DVD and CD duplication company in North America, announced yesterday that the company is enhancing their in-house print and bindery capabilities to improve their product offerings, price and production turn-times.

“A large proportion of the work we do includes the assembly of CDs and DVDs with packaging to produce retail-ready products, so it makes perfect sense for us to bring as much of our printing and bindery in-house as possible.” explains Arnold. “This is a very important step for us to enhance our product lines as well as to better manage the price and turn-times that our clients require.”

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You would be amazed how often I get a phone call like this: “We’re almost finished mixing our songs and we have a release party booked for next weekend. How fast can we get our CDs made?” Unfortunately this scenario happens all too often.

Don’t book your CD release party until you’ve got your CDs in-hand and you’ve given them your stamp of approval, because having a party without CDs is a disaster. Right?

If you’re organized and well-prepared, the CD manufacturing process can be surprisingly quick but you have to be ready for potential delays such as graphic design issues or even data flaws in your content master. We certainly can’t fault artists for being excited about unveiling their shiny new CD, but many times that excitement causes the artist to overlook important planning details.

Don’t fall into the trap of thinking your release party is supposed to be the first time that anyone sees or hears your CD. Why do major record labels and movie studios promote their new releases in advance of actually releasing them? Imagine a big blockbuster production silently appearing in stores or theaters without the benefit of advertising, artist interviews, rave reviews, public appearances and press junkets. If the release isn’t hyped in advance by promotion, who is going to know about it? Who is going to care? Who will be lining up to buy it? The same thinking applies to your CD release party.

Your CD is only new once so take advantage of this great opportunity to promote yourself and your music - the purpose of which is to drive loads of people towards your release party. The time you spend waiting for your CDs to be manufactured is the perfect time to create a detailed plan about what you’re going to do when your discs arrive.

• Once you’ve got your CDs in-hand pick a release date that gives you plenty of time for promotion and doesn’t compete with other major events in your town.

• Write out a schedule for your promotional plans. Set targets, goals and completions dates.

• “WIIFM”: What’s In It For Me? This is the philosophy to keep in mind when you’re trying to attract new fans (ie: customers). Remember, your CD release party is for the fans… not the band… so provide lots of reasons why people should be excited about attending.

• Targeting Fans: There is no point spending time and money to promote yourself to people who won’t like your music. Find out where your type of crowd is (on the street, on the internet, in print publications) and then saturate those areas with interesting promotions.

• Targeting Media – Research local media outlets and figure out who the right people are to talk to for reviews, interviews and even personal appearances. Call them and ask permission to send them your press-kit for consideration. Be friendly and polite, and follow-up with them. 

• Artist/Sponsor Alliances: There are local businesses who will want to take advantage of having all your fans together in one place at one time so see if they are willing to offset some of your promotional costs (like posters and hand-bills) or if they will offer some prizes or give-aways in exchange for advertising or on-site access.

Remember - the vibe at a sold-out show is 10-times more exciting than having every second chair empty, so create excitement and anticipation for your CD release party. Don’t blow it with poor planning… and don’t risk having your CDs show up a week after your party.

One of the leading causes for order delays and extra charges throughout the CD and DVD industry is artwork that isn’t supplied correctly. This issue can be split into two separate areas -  the first of which being the actual design components of the artwork and then, secondly, the physical dimensions of the design (ie: length x width). Contrary to the popular saying, ‘size’ it would appear, actually matters, and a graphic design template will help you on your way to successfully submitting your artwork.

One of the most common misconceptions about designing for CD or DVD manufacturing or duplication, is that there is an industry ‘standard’ whereby all suppliers of discs and related packaging use the same sizing guidelines and have the same requirements. This couldn’t be further from the truth as it is very common to find variations between different vendors. Therefore, choosing which vendor you are going to use should take priority over finalizing your artwork. Once you’ve decided on the company who will manufacture your discs, download the applicable graphic design template for your needs and then finish off your design.

A good template should show you a number of visual references:

1. Crop marks: These are fine black lines generally located at the corners of the template and they will actually print, so don’t move them, removed them or change their colour values. The crop marks are used to line-up the cutting blade that will trim the print down to its finished size.
2. Keylines: These are used as guidelines to provide you with a visual reference of where the page will be cut, folded, perforated, etc. Keylines are for visual reference only and will not actually print but they are much easier to use as reference points than the crop marks.
   
3. Bleed: If your design is supposed to touch the edge of the finished product (as represented by the keylines and crop marks) you must extend, or ‘bleed’, your design 1/8” past that finished edge. Your graphic design template may provide you with a separate keyline to give you a visual reference of how far to bleed the design. Due to variances and tolerances in the cutting process, bleed ensures you won’t see white unprinted paper or board-stock running along the edge of your print.
   
4. Gutter: A common design mistake is to crowd the finished edges or folds with text and graphics - the result of which negatively affects the visual appeal and legibility of your design. If you look at a book or magazine you will notice that there is a significant border that frames any non-bleeding text and imagery from the edge of the page and folds. This border is called ‘gutter’. In the CD and DVD manufacturing industry an absolute minimum gutter of 1/8” is generally advised but you may want to experiment and increase it to 3/16” or 1/4″ or greater.

Using the correct graphic design template will help you to create a design that’s right, but before you finalize your design it’s always recommended to create a printed mock-up of your artwork. Print it and use the crop marks to trim it to size, then fold it or assemble it using tape or staples as required. This is the best way to determine if your design really works as intended. Is the text large enough to read? Have you used enough gutter? Did you create bleed in all the appropriate areas? Does the design look… ‘right’?

Precision Disc Manufacturing Corp., a leading CD and DVD duplication company since 2001, recently acquired a high-resolution inkjet printing system that will reduce prices for smaller orders and increase cover quality to photo-realistic.

Surrey, British Columbia (IPRWIRE) Fri. Dec. 5th, 2008 — The clients of Precision Disc Manufacturing Corp. have spoken and they are eager to see higher quality on-disc printing on smaller quantity orders. Traditionally, the disc printing for short-run CD and DVD duplication has been achieved through the use of printed paper labels or thermal ribbon printing. Precision Disc has now added a high-resolution inkjet printing system that prints high-quality photo-realistic images but in a cost effective manner for even the smallest orders.

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Precision Disc Manufacturing Corp. specializes in DVD and CD duplication and has recently taken great aims to replace plastic with “green” disc packaging alternatives.

BC, Canada (IPRWIRE) Thurs. Oct. 16th, 2008 — Packaging products in the CD duplication industry have long been dominated by the consumption of plastic and paper, and Precision Disc (also known as Predisc), www.predisc.com is proud to introduce new “green” packaging alternatives for their disc products.

Low-plastic and no-plastic packaging choices are at the forefront of their efforts with printable card-stock proving to be the best all-around material for their “greener” requirements. The end result is a completely recyclable product that is very attractive, versatile and durable, and can be supplied in a multitude of different configurations.

Leading the way for this CD duplication company is their line of printed “Eco” disc sleeves and disc jackets, plus their new Eco-Case with it’s revolutionary bio-degradable disc tray made from vegetable-based starch. “The traditional retail CD or DVD package was entirely comprised of plastic, paper and metal,” explains General Manager Mike Arnold, “so we have worked hard to provide choices that reduce the negative impact on the environment.”

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Most people are familiar with the adage “Don’t judge a book by its cover” which warns us that what lies within may not be properly represented simply by what you see on the surface or facade. When you’re marketing your CD product quite the opposite holds true as the CD packaging needs to encourage and convince consumers of the value and worth of the disc inside.

Competition is fierce in today’s marketplace with a blizzard of marketing and advertising messages vying for our attention, along with retail shelves and e-store pages lined with products to wade through. Now more than ever it’s important to make an excellent first impression, because a few seconds worth of cursory review may be the only chance your product is going to get. With that being the case, your CD packaging decisions need to be properly thought through.

There are a large number of packaging styles to choose from which include off-the-shelf products as well as custom printed or custom manufactured items. You need to pick a style that will be well suited for the type of distribution or environment your product will encounter. Is it a retail product that will be sitting on a shelf surrounded by competing products or perhaps it’s an item that will be purchased on-line and shipped by postal mail or courier? Is it a disc that will be primarily distributed from hand-to-hand through an organization or will it be included within other materials such as in a seminar kit?

The type of package requires careful consideration because you need to determine what level of safety and security the disc will require to survive its environment and what amount of graphics and visual appeal will be required to properly ‘dress up’ the package to entice the consumer to purchase it. A good way to gain some insight is to look at what type of CD packaging the leaders in your industry are using and to evaluate what types of societal trends are in play, such as a shift to environmentally-friendly products and manufacturing methods.

After you’ve picked the style of packaging you will need to consider graphic design (assuming it is applicable to your needs). With the affordability of powerful home computers and ready access to commercial grade graphic design software, an entire generation of do-it-yourself amateur designers has been born. More than any other factor, amateurish design provides the largest impediment for a product trying to make the all-important ‘good first impression’ in a highly competitive marketplace. Again, an excellent benchmark is to look at the most successful of your competitors and evaluate the style and professionalism of their graphic design. Ideally, your product needs to look as good – or better – than theirs.

The final stage of your decision making process will be whom to choose to produce your CD packaging materials. A popular packaging style and impressive graphics will quickly be negated if the quality of printing, assembly and finishing is sub-standard. Do your homework on any potential vendors, always get written quotations from at least three different companies and request samples of work that will be similar in scope to your own. Here’s one final piece of advice: Plan ahead and don’t rush, because there’s another popular old adage that says, “Haste makes waste.”   

What would your business cards say if they could talk? Better yet, what you want them to say? If you had a CD Business Card not only would you have a business card that could ‘talk’ but you’d also have one that could display video, text, graphics, documents and even connect to your website. Imagine handing something that powerful and that dynamic to a prospective customer or client – it would raise your promotional and marketing efforts to an entirely new level.

Behold the marketing tool that can provide all of the following benefits in a single easy to use and low cost format:

• The visual impact of television
• The audio impression of radio
• The detail of a catalog
• The targeting of direct mail
• The interactivity of the internet
• The cost-effectiveness of commercial print
• And the sophistication of new media

While this may sound like a novel concept it’s all based on the same CD manufacturing technology and that has been used for years. Despite its distinctive size and shape it’s no different than any other CDROM and works like any other: Simply place it into any tray-loading CD or DVD computer drive and let the disc and its contents go to work.

As a marketing tool the CD Business Card is the perfect marriage of media and message. The unique and eye-catching disc makes it stand out from traditional marketing materials and helps to increase its longevity and the perception of its value. Bottom line, by breaking the cycle of junk-mail, brochures, pamphlets and catalogs, the success rate and return on investment of your direct-marketing efforts increases.

The disc is the delivery vehicle for the message, but it’s the message that makes the viewer really take notice. Despite its diminutive appearance the disc has enough storage capacity to deliver a dynamic and meaningful presentation that makes a lasting impression about your company, products, services and brand. Through the use of multimedia you have the unprecedented ability to inform, stimulate, educate and even entertain your target audience. Discs are the only physical media which has the ability to link through to the business website for immediate contact, breaking news, premium/incentive offerings, additional information, etc. Providing a link through to your website gives you the ability to measure response, educate the visitor on a wider range of products/services, generate web-commerce, and provides increased hits to support on-line advertising revenue streams.

The effectiveness of marketing with a CD Business Card is remarkable. Research has shown that direct-marketing response rates are between 50% and 600% greater than with traditional direct mail (typical print direct mail generating 1-2% response rates versus disc direct mail generating between 3% and 12% response rates). Research has also shown that marketing with CDs provides 50% to 60% greater memory retention than with traditional printed materials (10-20% retention with print versus 40-60% with CD/DVD).

As easy to distribute as regular paper business cards, your CD Business Card is a natural for meetings, presentations, trade shows, direct-mail and as ‘leave behinds’. If sales is the life-blood of your company you’ll want to investigate this little disc for yourself. It may be small but it carries a big marketing punch.