Report Determines Promotional Products To Be The Most Cost Effective Form Of Advertisement
Friday, December 5th, 2008A report conducted by the Advertising Specialty Institute has shown that promotional products are perhaps the best way to advertise during a down economy. Jay Powers of My Logo Imprinted reminds the public that he offers a wide range of these products on his site, including Eco-friendly options as well.
Midlothian, VA (IPRWIRE) Fri. Dec. 5th, 2008 — A recent report performed by the Advertising Specialty Institute has corroborated what advertising specialist Jay Powers of www.mylogoimprinted.com has known for years, that the promotional product is the most cost effective form of advertising. Whenever the economy takes a downturn, businesses have to cut the costs somewhere, and it is often advertising. This can be a really bad move however, as the extra business that advertising creates can help to keep the company afloat.
A wiser decision than cutting advertising completely is to simply spend those advertising dollars as effectively as possible. Thanks to this study, the public can be made aware why the promotional product is such a wise choice. In fact, the study goes so far as to claim that it is more cost effective than TV, radio, or print. Basically, the report touches on the fact that because these objects are used and reused by consumers, there are repeated chances for the individual to see the advertising image. Bags, writing instruments, an apparel appeared to be the most successful.