How To Choose The Most Effective Tradeshow Giveaways
Tuesday, March 17th, 2009
Are you looking for effective trade show giveaways for an upcoming show? Whether you are hosting a booth for your own company, or your boss has chosen you to have the honor of making this decision, choosing cost-effective giveaways can be difficult. After all, you need to find an inexpensive item that you can easily have the company logo imprinted on. It needs to be something that visitors to your booth want and something that they will hang onto for years to come. The following are a few effective ideas for one who just can’t take giving out cheap pens and boring key chains for another year.
The trick is to find something that ties into what your business specializes in. For example, if you have a fitness company you could pass out small Frisbees or podometers that have your company logo imprinted on them. Since Frisbees are fun and encourage exercise they will make a great message for a gym, sporting goods store, or fitness club.
What’s the one thing that people attending a tradeshow are looking for? Information! So why not have small booklets printed up that explain what your company does and provide some helpful free tips as well. Since you want them to hang onto these booklets for as long as possible, make sure it provides information that they will want to keep with them. If you’re an automotive company, why not print out a booklet that has plenty of information that a motorist may find helpful such as how to change a flat tire, and include a personalized auto safety flashlight, or a customized tire gauge.
Notepads are an old standard when it comes to trade show giveaways. While they are effective, they may be a bit overdone at this point. Therefore, find creative ways that you can make them seem new and different. Add some attractive graphics besides just your company logo. Placing a magnet on the back will encourage them to place it on the refrigerator will they will be reminded of your company each day.
Finally, if you do insist on giving away pens and key tags for your trade show giveaways, you can still find ways to set yourself apart. Don’t just give away your standard pens that will end up thrown away or lost in the back of an office drawer. Instead, find creative or fancy pens that you can put your logo on. Pens that are designed with something in common with your company or that are particularly nice. The secret is to find a pen that you would like to own yourself. Key tags have come a long way! You can get keyfobs with digital clocks on them, carabiners or even Wi-Finders.
One of the better online stores that sells personalized trade show giveaways is www.mylogoimprinted.com. Here you will be able to choose from a wide assortment of products including stress balls, mouse pads, imprinted apparel, and more. Plus, many items are available for under $3.00 each. The company offers free ‘virtual samples’ so you will know what your product looks like before you receive it. If you are worried about getting your purchases on time, the company can have many orders shipped within 48 hours. For more information, be sure to visit the company’s official blog http://iblogit.com/mylogoimprinted.