Omokoroa, New Zealand (IPRWIRE) Mon, Dec. 4th, 2006 — MTL Investments (www.floraldesignmagazine.com), Floral Design Magazine is pleased to announce a new online subscription format for its publication. Floral design professionals and enthusiasts now have the choice between print or online delivery of the publication.

Floral Design Magazine is based in New Zealand and currently has subscribers in 45 countries. When asked why there was such popularity in the publication Tricia Legg, Editor, stated, “Florists are often asked to produce original and creative floral design work for their local clients, and after a day in the shop making bouquets the mental energy required to come up with new ideas can become elusive. Our magazine offers inspiration every month and becomes a collection of fabulous ideas taken from around the world. Our correspondents report in from the USA at the Philadelphia Flower Show plus invited AIFD Florists, the UK at the Chelsea Flower Show, Hampton Court Flower Show, and The UK Floristry Show, Canada at the Canada in Blooms, Japan with the Japanese flower arranging experts, and Australia at the Melbourne International Flower and Garden Show, Sydney in Bloom as well as from many other regions of the world.”

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Many who get into the floral design field believe that their current design trends will see them though decades of business, but this may not be true. If you get into the business you need to continue to be open to new things. The reason for this is that if you want to attract new clients as well as younger clients and you need to change up your designs from time to time and offer new things. If you always offer the same thing, you will find that some of your clients get tired of the same old design or you may have trouble attracting new clients. It is important to stay abreast of what is new and popular in the floral world, even if you do not incorporate all of the contemporary designs into your own.

Florists can continue to learn by buying new books, attending classes and seminars, receiving newsletters, and subscribing to magazines. All of these mediums will offer even the most experienced florists some new tips and techniques that will allow them to modernize their designs, make difficult designs easier to create, or simply inspire new techniques. There are always new and exciting things that can be done with flowers, but if you are never introduced to the information, you cannot incorporate the information into your designs.

If you want to continue to offer cutting edge designs to your clients you can, no matter how long you have been in the business. Just because you got into floral design 50 years ago doesn’t mean your arrangements need to look like they are 50 years old. If you have an eye for beauty, you can create some very contemporary yet beautiful pieces. You may also be surprised to see that what was once popular is becoming popular again, so you can call on old skills as well as mix in some new skills for some really interesting pieces. The more you learn, the more artistic your arrangements can be, and your clients will appreciate that.

Floral design is a very artistic and rewarding career and florists can choose to be as contemporary as they want to be. If you want not only to understand contemporary design, but other designs as well, you may want to check out the www.floraldesignmagazine.com website. You can subscribe to the magazine and have creativity and inspiration delivered to you monthly, and it is all great and useful information. Any florist who is looking for fun, creative, new ideas should check out this opportunity.