Decorate Redecorate

Barbara Jennings’ newest home staging book reveals secrets on how re-designers can better understand and work with the more affluent client

Huntington Beach, CA (IPRWIRE) Wed, Feb. 28th, 2007 — Barbara Jennings, CEO of Decorate Redecorate (www.decorate-redecorate.com), is pleased to announce the launch of her new home staging book, Staging Luxurious Homes.

This is Ms. Jennings tenth book and in it she shares valuable insights on how to find, approach, win over, and service affluent clients who want to sell their homes as well as helping wealthy clients who want to enjoy more fully the homes they live in.

This unique home staging book goes into detail on how to best deal with a fear that is often referred to as “social self-consciousness.”

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Congratulations on entering the home staging business world! Sure, your main objective is to sell your client’s house the same day—ideally—at the highest price, with your attractive arrangement. But, many professionals love this type of work because of the artistic factor. You are not alone if you value creating an appealing space as much as landing the contract. This sort of profession is also great for people who do not want to pursue a formal degree, but still want to interior decorate.

Creating an attractive space does not have to cater to a few individual tastes; in fact, that would be detrimental in selling a house to a wide number of prospective buyers as possible. One factor in having a successful home staging business is creating attractive spaces that appeal to the general public, where individual buyers can picture themselves living in the house. But, popular trends as well as local trends should be considered, such as with choice of furniture or art, if you choose to rent such materials.

The grass can certainly seem greener when you look at the profession from the other side of the fence. The ease in starting and the lack of formal credentials required make it appealing to people who want to become self-employed. Also, the growing demand for redesigning services and the potential high profit is another lure. But home staging business demands a lot from you: Flexibility with sudden requests, lots of time marketing yourself, and an ability to think creatively and often on your feet. New ideas seem awfully simple until you try and work things out from scratch. The end result that transforms an ordinary room into a dream may seem obvious, but, more often than not, the result was through much hard work and lots of thinking.

If you are ready to get started, visit Decorate-Redecorate at www.decorate-redecorate.com to sign up for a tutorial course you can take at home. The learning company is based in Orange County, California, which has one of the biggest real estate markets in the U.S. Barbara Jennings, the owner, has been in the home staging business for 20 years. Jennings offers one-on-one advice for people who sign up for her training. The training is divided into several levels, depending on your interest and skill. The website also offers resources for self-promotion, leads on client, and an electronic newsletter for the latest in the industry.

The home staging website approach to staying in touch of this exciting business is only to be expected in the 21st century. Setting significant time and money aside to learn the nuances of how to redecorate homes no longer makes sense for people on the go. Perhaps you want to learn while still working at your current full-time job, but you do not want to drive to class. Maybe there are no places to take classes in redesign close to where you live. Maybe you are having trouble finding a variety of consultants to choose from. Finding solutions to your individual situation has never been easier with the Internet.

Choosing a home staging website to take classes or to find a consultant can be easier said than done. Endless pages of choices on search engines bewilder rather than help. Everyone offers the best courses and then some! Which one should you trust? It is not as though you have the time or inclination to consult multiple sites or compare contradictory advice and information. So, here are three questions to ask yourself that can help you narrow your choices to one website that meets your needs:

1.How often is the site updated? Decoration is largely a fashion and trend business. Even yesterday can be out of date! Technology has a major impact on the industry, with new materials hitting the market all the time. Finally, there is the dynamic pricing of the materials you buy to improve the house. Manufacturers in this business make it a habit to offer fantastic but limited promotions on their products, so it pays to know first! Websites with newsletters that regularly bring timely information to your email box are best.

2.Is there someone to help you out? A website should be like a physical store in that it offers customer service: Your questions are answered promptly with courtesy and effectiveness. Do not waste time on a home staging website that lacks meaningful interactive support! Call and check on the quality of support before you choose a website for your redecoration needs.

3.Does it suit your learning style? Some of us prefer to browse through books, whether they are online or hard copies. Others learn better through structured training courses, while a few prefer to gain background knowledge through newsletters and articles. You might not even be conscious of how you like to stay in touch with a subject, so a website with various options is best! Having different sources to choose from may also help you sustain interest in the subject of house redecoration.

Decorate-Redecorate, an Orange County-based company, has a home staging website at www.decorate-redecorate.com that offers various resources and a tutorial course to take at your desk. The website provides comprehensive and varied services and products to cater to people of all backgrounds and varying experience. Barbara Jennings, the owner of the company, has 20 years of experience in the industry.

Thank goodness for the invention of the Internet, because quality and comprehensive home staging training is now a cinch! You need no long hours or even days away from loved ones in order to acquire the skills to become a highly sought-after home redecorator. You can even learn while on vacation or during part of lunch breaks. Breeze through entire courses in no time or take as long as you need to revise and acquire thorough understanding of fundamental principles. Websites with interactive tools to learn the art of revamping a house are a chance for you to learn a new vocation and have fun at the same time.

Computers often cannot replace the human aspect, so online home staging training can depend as much on personal instruction as do conventional ways of learning. A website owner may believe that he or she has laid out lessons sequentially and clearly, such that no additional resources outside the website are required. The reality, however, is that you might want to reach for the telephone and ask a question after the very first sentence. Human interaction—not just with instructors but with peers as well—matters in a profession such as the redecoration of houses, because everyone’s perspective has value. A website with interactive tools is great, but websites that also offer outside resources are even better. Many people often want support that is eager to help, highly approachable, and relevant for the specifics of their case.

Learning does not stop with what a website offers though: Practice matters as much as the lessons for home staging training. You may read everything on a website but still fail to make the grade, because this is a profession in which doing what you learn makes the difference. The “best” ideas you have for major finishes may actually fail, while small and almost effortless touches can sometimes produce amazing results. Studying different kinds of houses helps you view layouts through the eyes of prospective buyers. You can then practice creating layouts that are appropriate to the house yet appeal to a wide number of people as possible.

If you are interested in home staging training, visit Decorate-Recorate.com, a tutorial company, at www.decorate-redecorate.com to sign up for a course. Decorate-Redecorate is based in Orange County, California, which has one of the largest real estate markets in the nation. The company owner, Barbara Jennings, has 20 years of experience in the industry of redesigning homes. Along with online courses, the website offers various resources such as a newsletter, an online forum, and materials for self-promotion.

Few segments of business can match the dynamics of the home staging industry. Owning a house is a basic dream many people pursue, but it often does not stop with one property. As people’s incomes grow and their needs and tastes change, better homes are exchanged for their current ones. Buying the new house often means selling the old one right away and ideally at the highest price. To do so, the old house is presented in the most appealing way, with its flaws minimized. Sellers are increasingly hiring consultants to help them redesign their houses, creating a fast-growing profession. Sellers understand that first impressions can make or break a prospective buyer’s decision to purchase. So many people are seeking opportunities to become a consultant.

Unlike many other vocations, the home staging industry welcomes everyone who is interested in making a living out of it, regardless of their backgrounds. It is wonderful if you enter the business with impressive qualifications and skills, but there is plenty of space for those without framed degrees and extensive experience. This is a line of work in which anyone with the right attitude and commitment to learn can make a mark. Decoration involves a kind of creativity in which everyone can make a valuable contribution. The systems and procedures that help consultants go about redecorating a house are easy to understand and can be learned at any stage in life. There are wonderful payoffs in creating attractive spaces, both interior and exterior, such as getting in touch with your artistic side and participating in a lucrative business.

While the home staging industry keeps no barriers on entry, the competition is stiff, unrelenting, and without room for any complacency or slackening off. The very ease with which you can become accomplished in the ways of making an existing home look spanking new applies to everyone else as well! Many consultants compete for the same contracts. Offering the most attractive deal means understanding your local market, the resources around you for redesigning, and the general tastes of prospective buyers, to name a few need-to-knows. Because you are, in a sense, a freelancer, you will need to be able to constantly market yourself while keeping your skills sharp in this tough business environment.

If the challenge of doing your own business as a redesigning consultant excites you, visit Decorate-Redecorate at www.decorate-redecorate.com and sign up for a tutorial. Barbara Jennings, who owns the company, has 20 years of experience in the home staging industry. The company offers a newsletter that delivers the latest trends and developments in the business. It also provides an online chat forum, resources for leads, materials for self-promotion, and additional training opportunities.

It is like a first date: First impressions can make or break every real estate transaction. Although prospective owners may not completely make up their minds on a house for sale at first glance, a negative first impression will certainly be hard to erase. A positive feeling at the outset, on the other hand, builds interest and can lead a buyer toward a favorable decision. Home staging helps show properties in the best light, and every resource wisely used to make them look better will sell a house faster with dream returns in terms of eager buyers with check books ready. Everyone has occasion to buy and sell property, so knowing how to show them in the most attractive way always pays.

Sellers are quite justified in fighting major refurbishment just prior to a sale. Why make big investments in a home that you want to leave? However, home staging is more about creativity and know-how than large budgets for repair and fresh design. Amateurs and novices are frequently filled with amazement and delight when they see the innovative efforts of an expert designer at work with whatever is available. Simple things such as new placements, fresh paint brush-ups, and even reducing the number of objects in a room or a corridor cost little but are big in impact. Knowing exactly what touches to add matters more in this business than budgets and cash.

Training and experience are the keys to success in home staging. You have to know how people think and respond when they search for new homes, and how they make choices between alternative properties. Knowing what materials to use to create light and airy spaces and how to reduce clutter to open up space can be intimidating to the uninitiated. There is no alternative to learning the craft of redecoration, and then putting knowledge to test with scores of people who choose homes and properties to buy. This is a line of work in which formal knowledge combines best with long years of continuous practice.

If you are interested in becoming a professional in interior decoration, but do not want to pursue a formal degree, Barbara Jennings and her team at Decorate-Redecorate offer tutorials and courses on home staging, which requires only knowledge and experience. Visit the company’s website at www.decorate-redecorate.com to learn how to present homes to buyers in the most persuasive way. You can also subscribe to a free newsletter to keep in touch with new ideas in the trade, and stay informed about profitable deals on aids and devices used in interior redesign. The company is based in Orange County, California, which has one of the most robust real estate markets in the United States.